AI Can’t Do This: Why Local Radio is Winning In a Digital Age with Rachel Patterson

In an era of AI, digital saturation and endless content, why is local radio still thriving?

Reyan Fernando sits down with Rachel Patterson, General Manager of Geelong Broadcasters (K Rock & Bay 93.9), to explore the enduring power of localism and what makes radio so difficult to replicate.

From her journey across 25 radio stations to her “listening-led” leadership style, Rachel shares what she’s learned about building genuine connections with audiences, teams and communities.

Together, they unpack the “magic bundle” of radio, from real-time human connection and local relevance to authenticity, personality and community.

In a world increasingly shaped by algorithms and artificial content, this conversation explores why the human touch might just be the ultimate competitive advantage.

This episode was proudly brought to you by ISO365 – ISO Compliance, as a Service.

Listen on Spotify.