Beyond the Code: How Microkeeper Built a ‘Wow Factor’ Brand in Tech

How do you turn payroll, one of the least glamorous parts of business, into a brand that people actually get excited about? In this episode, we sit down with Ren Wackett (National Sales and Partnerships) and Doménica Tufiño (Digital Marketing Specialist) from Microkeeper, the Geelong-based tech company redefining what it means to stand out in software.

They share how a mix of smart strategy, bold creativity, and a people-first mindset has fuelled their remarkable growth.

You’ll hear how they:

• Created a powerful sales-marketing partnership that cut ad spend by 75% while accelerating growth.
• Built a “Geelong first” strategy to grow a regional tech powerhouse with national reach.
• Hire for character over talent, keeping human connection at the heart of a digital world.
• Took courageous personal leaps, from a 13-year pro sports career to starting fresh in Australia, and what that taught them about leadership and resilience.

This episode is a masterclass in brand building, culture, and growth — proof that even in the world of payroll, the “wow factor” comes from the people behind the tech.

This episode was proudly brought to you by the Geelong Chamber of Commerce.

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