This episode unpacks how a lawn mowing business can be the key to a fulfilling lifestyle and significant income.
We’re joined by Benn Ward, a Regional Franchisor for Jim’s Mowing, who bought his first franchise at just 18 years old in 1997.
He shares his journey from a hands-on operator with a pager to a regional leader mentoring nearly 90 franchisees.
Benn demystifies the world of franchising, revealing the secrets behind the Jim’s Group’s success. You’ll learn about the unique fixed-fee model that encourages growth, the importance of building a business that serves your lifestyle, and the practical strategies for managing seasonality and maximizing efficiency.
Discover how franchisees are empowered to coach their kids’ sports teams and stay deeply connected to their community, all while building a profitable enterprise.
This is a masterclass in building a resilient, lifestyle-focused business, perfect for aspiring entrepreneurs and anyone curious about the power of a proven franchise system.
More Episodes
Sep 9, 2026
Running for Geelong: Lee Troop on Olympic Resilience & Building a Legacy
Three-time Olympic marathoner Lee Troop on twenty years of elite running, the toll of the sport, and his mission to…
Listen
Aug 26, 2026
From a Punt to 600+ Billboards: The Gawk Story with Luke Course
Gawk co-founder Luke Course on turning a punt on a few billboards into a 600+ billboard regional media business built…
Listen
Aug 12, 2026
AI Can’t Do This: Why Local Radio is Winning In a Digital Age with Rachel Patterson
Geelong Broadcasters GM Rachel Patterson on why local radio still thrives in the AI era, and the human connection algorithms…
Listen